Its generally a good idea to keep your blog articles under 400 words. The goal of each article is to take a topic and convey your thoughts in as few words as possible but still deliver an effective message.
It is very easy to sit down and start writing and end up with several pages when your finished. Instead of posting one large article try and break the article up into a series. This will keep readers interested in what the next article will have to say. Think of it like your favorite show on television. They always leave you with a cliff hanger at the end. Well there is a reason, they want you to watch again next week. You can fashion your blog entries in the same way.
Another benefit of breaking articles up is to spread all that hard work you did over the course of a few days or so. Once you split the large article up you can save all the articles and time stamp them so that they are release in a regular interval.
Later you can combine your articles into a download-able PDF or Ebook. I’ll cover writing an Ebook and redistributing content for marketing purposes in a later article.