Creating an SEO Friendly Blog

There are bloggers out there who simply create a blog for the therapeutic quality of blog posting. There are other bloggers, business bloggers if you will, that have decided to monetize their blog and make a little extra money. The art of SEO, search engine optimization, is at the heart of changing a blog from personal to business.

SEO is a widely used term that refers to a websites, web pages or blogs ability to be noticed by webcrawlers. Webcrawlers are “robots” employed by search engines to seek out new content on the Internet and index that content in search engine rankings based upon a secret set of criteria. While that criteria formula is left unknown to bloggers, they can create an SEO friendly blog that will give the blog a step up in the rankings.

Essentially. Webcrawlers are looking for keywords. The keywords for your blog will center on the blogs niche, or central theme. If you are writing about women’s health, the keyword for the blog will be “women’s health”. But, there are millions of websites and blogs aimed at the same keyword. So, how can your blog be noticed above the others? Here are a few SEO blogging tips.

• Blog well. An effective blog posting is not going to be 100 words. In order to provide relevant information for both the reader and the webcrawlers you will need to create substantial blog postings. These blog postings will need to employ SEO writing tactics in order to maximize the keyword density % for the content. Generally, a keyword density of 2% - 5% is ideal for a webcrawler.
• Blog often. Updating your blog daily with such informative posts is just as important as providing great content. Daily, or even twice daily, blog postings will flag your blog as “active” and the webcrawlers will eventually begin to visit your blog for indexing much more often.
• Write for the web. Writing for the Internet is much different than writing a research paper for school. Web content needs to follow a concise set of rules. These rules include, writing short paragraphs and including the keywords for your blog within the first and last paragraphs of the content.

SEO practices are what makes the difference between a blog being just a nickel and dime piece of web space and a relevant money maker for the blogger.